New burger chain set to open later this month

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By Brant Bond

After months of planning and remodeling, the Leitchfield Rally’s is expected to open in a few weeks.
“Our planned opening for the Leitchfield location is Sept. 29,” Checkers and Rally’s Vice President of Franchise Development Jennifer Durham said.
Rally’s selected the site at 511 S. Main St. around this time last year -- Sept. 4, 2014, according to Durham. She added site approvals typically take nine to ten months from approval to opening.
“We’re just a little bit behind schedule, but it’s common in this business,” Durham said. “It’s game-time now. Based on the construction photos I’ve seen, I fully anticipate (the restaurant) will be up and running soon.”
The “up-and-coming” fast food restaurant chain, which by number of restaurant locations in the U.S. is dwarfed by competing giants like McDonald’s and Burger King, offers a high return on investment to franchisees, Durham said.
“We have 809 restaurants across the country,” she said. “McDonald’s has just under 35,000 and Burger King has around 12,000.”
Franchise partners Rajiv Johar and Jerry Holt recognized the appeal, and have experience with the franchise, she said. The pair own Rally’s restaurants in Glasgow and Campbellsville, and Johar also owns the Leitchfield Huddle House.
“Jerry and Rajiv have a wealth of experience in this business,” Durham said. “We’re excited to be working with them.”
The restaurant serves “craveable” foods, from burgers to chicken wings, handmade shakes and seasoned fries. Rally’s is “very much a late night brand,” Durham said, with 23 percent of its business coming after 10 p.m. The Leitchfield restaurant will stay open until 1 a.m. Monday through Thursday, and until 3 a.m. Friday and Saturday.
They are currently in the hiring process, and will typically take in around 40 to 50 employees when opening a new restaurant, according to Durham.
The Leitchfield Rally’s, which is on a narrow lot, will have a single drive-thru design instead of the double drive-thru concept that is common in other restaurants across the country. Durham said the change was made because of the higher percentage of customers who use the drive-thru lane that puts drivers at the service window. She said through technology the restaurant can “offer a double drive-thru experience” with the single drive-thru.